Branding is an effective way of distinguishing yourself and your company from anyone who might be in competition with your company and to clarify exactly what it is that you have to offer which makes you the better choice.
How can Branded Vehicles Boost Business?
All businesses, regardless of how big or small they are, depends on the marketing ability and advertising. You can have the very best product or service to offer, but it is not going to be worth much if people do not know how to find your business. The importance and necessity of brand recognition and expansion play a huge role when it comes to advertising successfully. Some of the most successful marketing strategies and plans involve two methods, namely: The re-invention or creation of your brand, or the further development of a pre-existing brand.
Connecting your Business Brands with Mobile Advertising
Understanding just how important branding is within your business marketing strategy will help underline the constantly increasing use of mobile advertising. Mobile billboards are not a new thing, take any day of your travels and you will see many branded vehicles, trucks, panel vans, cars, trailers, etc. During a recent survey conducted, it was reported that 91% of people do take notice of branded vehicles. It was further observed that a branded vehicle can generate between 30000 to 80000 impressions per day. This means that in terms of ROI, value, reach and many other benefits previously reported, wrapping your vehicle can be a long-lasting and cost-effective part of your integrated marketing strategy.
The Best Strategies and Tactics
There are many different forms of vehicle signage; these include full vinyl wrapping, half wraps, decals and magnetic signage.
Adding your company brand onto a vehicle will help you increase its ROI value toward your business. On average, a driver will spend more or less 30 days of every year driving a vehicle, which means your branded vehicle will be seen by at least 3 000 times per hour.
With the invention of self-driving technology, the advantage of mobile advertising and car brand decals will only increase. Your vehicle will basically become a mobile device like a smartphone or a business tablet.
Whether you are thinking of putting your business brand onto a commercial van or truck, a standard vehicle or any other form of vehicle, this is definitely a form of advertising that is worth investing in. Vehicle branding offers an almost unrivaled advertising opportunity and it helps attract attention wherever your vehicle goes.
At SIGN WONDER, we specialize in a range of branding and design for businesses including vehicle branding. For more information on what we have to offer, contact us on 011 864 0010 or visit our website on www.signwonder.co.za.