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What Exactly Is Branding And Why Is It Important For Your Business?

Posted By Henri on Nov 22, 2019 | 0 comments


Branding, by definition, is basically a marketing practice where your company creates a symbol or a design and a name which will be easily identifiable as belonging to your company. This will help you to properly identify a product and be able to distinguish it from any other product or services. Successfully branding your company/business is crucial as it does not only make a memorable impression on consumers but it will also allow your clients and customers to know exactly what they can expect when doing business with you and your company. Branding is an effective way of distinguishing yourself and your company from anyone who might be in competition with your company and to clarify exactly what it is that you have to offer which makes you the better choice. You should ensure that your brand is built to be a true representation of who you are as a business, and how you would like your business to be perceived. There are quite a few areas that are used to develop a brand; these include customer service, advertising, reputation, promotional merchandise and logo. All of the above elements work together to make one attention-grabbing and unique professional profile.

But What Makes Branding so Important?

Branding is extremely important, because of the overall impact it can have on our business. The right type of branding can completely change how others perceive your business; it can also increase your brand awareness and drive new business.

What Should a Brand do for you?

When it comes to branding, it is not only about getting your target market to choose your company over the competition. It is also about future clients noticing and seeing you as the sole provider of a certain solution to their need or problem. In its essence, branding is a great problem-solver.

Having a good brand will:

  • Deliver a clear message
  • Confirm your brand’s credibility in the market place
  • Allow you to emotionally connect your target prospects with a service or product
  • Motivate the buyer to learn more about the product or service and make a purchase
  • It creates user/customer loyalty

Understanding and branding all of your customers

In order to run a successful branding campaign, you will need to try and understand the exact wants and needs of your customers and prospects. You will be able to achieve this by integrating your brand strategies throughout your business at each point of public contact.

Think of your branding as though your organisation or business were a living, breathing being. Try to imagine this being explaining exactly who they are, why they matter and most importantly what they have to offer you.

As soon as consumers start to identify with you, your brand will then live in the minds of your clients, customers, and prospects, and they will then be able to connect on an emotional level.

A good brand will get more recognition

The most important reason branding is crucial to a business is because it is how your business is going to get recognised and how it will become well-known to customers. One of the most important elements of branding is the logo, especially where this factor is concerned, as it is essentially going to be the face of your company. This is why you should take the time to ensure that your logo is eye-catching, powerful and memorable, making that lasting impression on a person at first glance. A way of getting this across could be to make use of printed promotional products.

Branding is a great way to increase business value

When you are trying to generate more future business, branding is a great tool to use, a brand that has been strongly established can increase a business’ value by providing the company with more leverage in the industry. This will make it a much more appealing business investment opportunity as it will be firmly established in the marketplace.

Branding provides the opportunity to generate new customers

A good brand is not going to have a hard time getting more referral business. Having a strong brand will usually mean that there is a positive impression of the business amongst consumers, which will make them more likely to do business with your company, as there will be familiarity and assumed dependability of using a company that is trustworthy. Once your business has been well-established, word of mouth will become your most effective advertising technique.

Improves Employee Satisfaction and Pride

Generally, when an employee is part of a strong branded company and believes in the brand, they will be much more satisfied with their role in the business and have a higher degree of pride in what they bring to the table. By working for a brand that is reputable and assist in high regard amongst the public, you will make working for that company much more fulfilling and enjoyable. Having a branded office, which in many cases has proven to help the employees to feel more at ease and give them a sense of belonging to the company, can be achieved by making use of promotional merchandise for your desktop.

Creating Trust in the Marketplace

Having well-strategised branding and a professional appearance can help your company to build more trust with customers, potential customers and consumers. More often than not, people tend to be much more likely to do business with a company that already has a professional and polished portrayal. Ensuring that your company is properly branded will give the impression of being experts in the industry and it also helps the public feel as though your company can be trusted, as well as the products and services that your company has to offer and the way business will be handled.

Branding will Support your Advertising

When it comes to advertising, it is another component to branding, and having a good advertising strategy will directly reflect the brand as well as its desired portrayal. Making use of advertising techniques like the use of promotional products from trusted companies can make it quite simple to create an appealing and cohesive advertising strategy that can play well into your branding goals.

How can Branded Vehicles Boost Business?

All businesses, regardless of how big or small they are, depends on the marketing ability and advertising. You can have the very best product or service to offer, but it is not going to be worth much if people do not know how to find your business. The importance and necessity of brand recognition and expansion play a huge role when it comes to advertising successfully. Some of the most successful marketing strategies and plans involve two methods, namely: The re-invention or creation of your brand, or the further development of a pre-existing brand.

The Importance and Necessity of Branding in Business

If you are a business owner, it is crucial to understand the specific importance of branding what its place in your company’s marketing efforts. Your business’s brand should serve as a recognizable expression of your organization, service or product, which will attract consumer attention to your business.

A brand that is well-established, supports the marketing and sales activities you decide to implement, which will reinforce the presence of your specific business, the products and services with as much ease and simplicity as possible. Below is a breakdown of the above made simple:

  • Branding is a strategic marketing approach
  • Marketing is a tactical business approach

 Connecting your Business Brands with Mobile Advertising

Understanding just how important branding is within your business marketing strategy will help underline the constantly increasing use of mobile advertising in metropolitan areas. Mobile billboards are not a new thing, anyone who has watched a good bunch of movies will remember the scene in Al Pacino’s “Scarface” when Tony Montana looks up into the night sky and sees “The World Is Yours” scroll across the side of a blimp. As time as passes by, technology also continues to advance and the scale of commercial vans keep growing, the aesthetics of exterior ads have very much surpassed that blimp advert and billboards and it now also includes branded personal vehicles.

The Best Strategies and Tactics

There are many different forms of vehicle signage; these include vinyl wrapping and magnetic signage. You can cover just a portion of your vehicle or the entire thing with vinyl wrapping. Whichever way you choose to wrap your car, just that one wrap is able to generate anywhere from 30 000 to 80 000 views each day, per vehicle, depending on where the vehicle is driven. This means that in terms of ROI, value, reach and many other benefits previously reported, wrapping your vehicle can be a long-lasting and cost-effective part of your integrated marketing strategy.

Meanwhile, making use of magnetic marketing signage can serve certain businesses better. This type of signage is more economically affordable, it serves the smaller business branding tactics well. A magnetic sign can be added, removed and manoeuvred from one position to the next in seconds while being just as impressionable and visibly attractive as vinyl signage.

The Value of Vehicle Branding and Mobile Advertising

A mobile billboard can be put on the side of a truck or trailer; it can also be an attachment on a bicycle or motorcycle. Branded vehicles are an extension of this form of advertising, your business brand, company slogan or logo is added to a company vehicle for visual advertising purposes. While mobile billboards are great for attracting attention, but having a branded vehicle can serve as a steadier device for your brand recognition. In fact, the vehicle wrapping technique makes it possible to turn any car or transport vehicle into a mobile branding device. Having a branded vehicle helps you announce the presence of your business as well as the products and services that you offer, wherever the driver goes, they extend the marketing of your company into the activity of daily life. There is also the locations where your branded vehicle will be driving around; this can create immediate awareness of your company, and connecting it to your community and the populous.

Adding your company brand onto a vehicle will help you increase its return on investment (ROI) value toward your business. On average, a driver will spend more or less 30 days of every year driving a vehicle, which means that inside a heavy commutable area, your branded vehicle will be seen by at least 3 000 per hour. When driving on the highway, more or less 91% of drivers notice the advertising that has been put on the side of commercial trucks, while more or less 35% will take the time to closely study the advert.

With the invention of self-driving technology, the advantage of mobile advertising and car brand decals will only increase. Your vehicle will basically become a mobile device like a smartphone or a business tablet.

Whether you are thinking of putting your business brand onto a commercial van or truck, a standard vehicle or any other form of vehicle, this is definitely a form of advertising that is worth investing in. Vehicle branding offers an almost unrivalled advertising opportunity and it helps attract attention wherever your vehicle goes.

At Sign Wonder, we specialize in a range of branding and design for businesses including vehicle branding. For more information on what we have to offer, contact us on 011 864 0010 or visit our website on www.signwonder.co.za.